How to Sell Your Home for More Money in a Bad Market

You already know that this is a very tough market in which to sell your home.

And it will probably get worse.
 
The supply of houses on the market has increased substantially due to the housing downturn.  It has become a “Buyer’s Market” after many years of Sellers being able to virtually set their own price. 

The sales slump has been made worse due to the difficulty many buyers now face in getting a mortgage, and rising rates.

Don’t Despair! We Can Help!

There are two critical things you must do to sell your house now, in a very tough market, and to sell it for the highest possible price.

You must price it right.

And you must market it right.

We are experts at both.

Contrary to what many home sellers believe, it takes an expert to calculate how to price a home correctly, and to come up with a strategy to then market your home to sell fast, before the market price falls further.

Most Realtors and home sellers mistakenly believe that simply researching what houses in the local area have sold for recently is the best way to price a house.

But this is only the starting point! Stopping here can leave your house on the market - unsold - for many many months. Desperate to sell, you will then find yourself constantly chasing the market down in a race with declining prices, as you keep dropping and dropping your asking price in tune with a declining market.

 It takes a broader expertise and analytical tools to review trends and forecasts, mortgage issues, credit factors, and more - to determine where the market is going - not where it has been. Only then can a house be priced correctly to catch the market now - and to sell at a fair price now - before further declines force you to reduce your price further and further as it fails.

And once we price your home correctly, we must market it and promote aggressively to encourage a sale now.

Virtually all Realtors use the same limited and ineffective methods to market property, including MLS listings, ads, maybe a few mailings and perhaps - if they are web savvy, some online listings.  There’s nothing wrong with these methods - except that thousands of other agents and home sellers are doing the same things at the same time.  Your home will get lost in a vast ocean of listings and promotions.

We do much more. And we do it differently.

For us, all the traditional methods for marketing your home are just the beginning. 

Our exclusive and ground breaking “101-Point Marketing System” - developed by top real estate sales expert and author Armen Gukasyan - is designed precisely for a very tough market.   Just a few of the many elements of this system include:

• Innovative Listings - including online real estate forums and blogs to video tours and email.

• Innovative Sales Tools such as video tours and mass market email to buyers who have expressed an interest in homes in your neighborhood.

• Inclusion on the Featured Properties page of www.RealtyCounselors.com  one of the most widely viewed websites exclusively for Los Angeles and San Fernando Valley real estate, where your property will stand out and not get lost among a tide of other listings.

• Enhanced ways to make use of conventional media, including techniques to ensure that your MLS listing will get more attention, classified ads with a special twist, rigorous public relation promotions, and more.

• Carefully coordinated strategies to target your best prospects and make it easy for them to respond, including the use of cutting-edge systems that allow prospective buyers to access information about your house at their convenience – while we preserve their contact information.

Our key to marketing your home is to be creative, so that you have an edge in a market flooded with home listings.

And to make sure we can close a deal for you with a prospective buyer, we bring to bear our extensive expertise in negotiations, contracts, and innovative financing - which is vital in today’s stingy mortgage market - all to heal “seal the deal” quickly and profitably for you.   

Contact us now for our pre-listing package and a no obligation interview, and to learn more about what others have to say about our successful service.

But don’t delay - the market will probably get harder and harder over the coming months.

Help us help you to sell your home fast for the best price now.

Los Angeles Real estate & City Information